Real Estate Agents
in the USA Without an IDX Solution Will Be Out Of The Game Soon
A close
buddy of mine, who happens to be a real estate agent by profession, came to me
asking about IDX Solution a few days ago. Something he had heard his other
tech-savvy peers in the Real estate market discussing with a lot of enthusiasm.
My friend looked impatient for sure, however maintaining a poise he said, “They
are using some technology called as IDX, and it is helping them a lot. I mean I
can see they are indeed earning more money than before for that matter.”
I being an
honest coder cannot appreciate enough, when people suggest thoughts like a new
technology is limited to making people rich. Technology has many more tangents
to it worth mentioning like apart from getting rich this technology helps you
cut the competition. It makes you more efficient and ready to meet the mounting
challenges of the hour.
However, to
solve my friend’s confusion, I replied, “The idea behind Real Estate IDX Solution in the USA is to make your life simpler
as a Realty broker. It equips you to get smarter/custom search results from an
MLS listing.” I further added my friendly advice to my friend that real Estate
broking in the US is a tough job for sure, and you better be technically equipped
to stand out.
My friend
looked more puzzled now; so I started again. This time with expanding the
abbreviation ‘IDS’ first that stands for Internet Data Exchange. As I do not
remember the exact words I said I better sum my explanation in bullet points:
• When a house owner approaches you for
selling their property, the first thing a real estate agent does is add that
property to an MLS database.
• You have buyers approaching you with their
set of requirements.
• IDX Solution helps you in getting precise
search result out of the humongous MLS database so you can serve your customer
better and fast.
Though IDX
sounds technical, it is a simple marketing & sales tool that helps you
speed fast your business at top gear. Indeed, I strongly feel real estate IDX Solution in the USA is
an essential tool that every real estate agent in the US better have, in case
he or she is genuinely serious about the business. However, as it does require
programming stuff, a developer will need to be hired to do the job.
Some of the
top features that must be slated into a fully equipped Real Estate IDX Solution
that every broker should look for before signing up a vendor, who sells Real Estate IDX Solution in the USA
are:
• An excellent yet easy to use search functionality
along with an advanced search that has various useful filters incorporated into
it.
• A handy Map search widget that is smart
enough to display exact street or apartment or a condo to be precise.
• The product should be SEO friendly that can
generate simple SEO friendly URLs and allow meta tagging. An XML sitemap along
with it would be a plus.
• Help in lead management, lead capture and
retaining leads.
• Easy to save search results or one
particular hot property.
• Duly optimized for mobile devices.
• Inbuilt SMS auto-responder and email alert
system.
• Easy to create property search forms
Nonetheless,
always prefer picking a vendor who can demonstrate credibility and capability
and sounds professional to the core, instead of merely showing you a long list
of features and widgets he has to offer.
Summary:
A
friend of mine who is a very successful real estate agent came to me enquiring
about the famous IDX Solution. He was curious about this technology and wanted
to know how his friends in the industry are making money out of this
technology. I began with telling him that real estate IDX solution in the USA
is the need of the hour. I explained him that when a property gets listed in
the MLS, IDX solution helps in searching for the needle in the humongous MLS
database. I further explained him about
the nitty-gritty’s of IDX Solution that how it helps a broker do a faster
search for an exact property that a potential buyer might be looking for. I
told him that though, IDX is a marketing and sales tool that helps in running
the business more efficiently and effectively, to implement that he will need
to hire a developer. Besides, I did put a list of features that a fully
equipped IDX solution should incorporate so that it can help real estate agents
in the USA push their business ahead in this cutting edge competitive real estate
market. I concluded that be it my friend or for that matter any real estate
agent who is serious about their business, should get a IDX solution right
away.
Source: Click Here.
